Without it your brand is not going anywhere!
It doesn’t come overnight and you can’t buy it. It takes time to acquire and if you lose it and it’s very hard to get back. You have to nurture it, grow it, build on it, stand by it. It’s…
Read More
Handle with extreme care!
“It’s a kind of magic… One golden glance of what should be…” – Queen. The magic. Coming up with a great idea for a new business and brand is a moment of magic, but it is an extremely fragile one.…
Read More
Be the conductor of your own brand
Personal branding is in essence ‘personal’ – it starts with you, no one else. Now, if you’re not bursting with self-belief and confidence, this is a scary thought. You’re stepping out from behind the mask of anonymity and saying to…
Read More
I’m gonna burst your bubble…
Why? Because I care. The real challenge is not starting a business. Most new businesses launch themselves out of the starting blocks full of enthusiasm, energy, excitement and passion for what’s ahead (some even have funding). The new orders are…
Read More
We only notice what we care about!
Why? Because what we care about is important to us. It can stop us in the street, turn our head, make us sit up and listen. It gets our attention every time we hear about it, see it, feel it,…
Read More
No one cares about you or your product
Sorry but it’s true. In the beginning you’re simply a product no one knows and a name no one has ever heard of. You will not get rich overnight and the world will not be beating a path to your…
Read More
But what if you’re doing it wrong?
Well, there are two answers to this question. Firstly getting it wrong is not the problem. We all get stuff wrong and if you know you’ve got it wrong you can put it right. In fact sometimes getting it wrong…
Read More
Some things don’t need to be done until you need to do them
Alright. Before you say ‘damn it Arthur not another one of your ridiculous one-liners’ I just want to remind you (and me) that we’re all masters at wasting time. We do it every day We waste valuable (irreplaceable) time, energy…
Read More
Sometimes Mondays are the best days!
Mondays can be the beginning of something good or the end of something not so good. Sometimes Mondays are the perfect day to make big decisions. Sometimes though the best decision can be to walk away from something. Yes, we…
Read More