About Me

I’m Arthur Luke – branding expert, blogger and serial entrepreneur with over 35 years experience in helping some or the worlds biggest brands as well as smallest startups to find success.

During my life I have been a bus conductor, a shipyard worker, a welder, a plumbers mate, a civil servant, I created my own publishing company, I have run my own design company, I have been creative director of the world’s biggest branding agency, a space tourism expert, a blues musician and a lifelong entrepreneur as well one or two jobs I’d best not mention in public.

I realised late in life that I had always been an entrepreneur at heart and didn’t know it! I started my first business at the age of 11 and my most recent at the tender age of 60.

Today I help people just like you turn themselves, their ideas and their passion into powerful, successful, profitable brands.


Remember: ‘You don’t know what you don’t know’

It’s never too late!  Learn how to start your own business.  Avoid making the same mistakes I made.  Plus – get the benefit of my 30 years experience in global branding.

Arthur Luke