Arthur | LUKE - THE BRAND COACH

Arthur

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Bring it on - Fear - The entrepreneur's friend

FEAR – Why it’s good for entrepreneurs

What is it that stops us from taking the ‘next step’ that which turns a lifelong desire to start our own business, and be our own boss, into a reality? Every successful entrepreneur will tell you ‘coming up with the…

How you start matters – more than you think

Yes, you could just wing it! Most entrepreneurs will tell you; “It doesn’t matter where you start as long as you start” and I know that’s true but, it is also how you start that matters. Understanding ‘how’ will prevent…

“I coulda been a contender”. But I had to pay the mortgage

In July 1966 when I was nine years old my Dad decided to pack up and move the family to Melbourne, Australia. 10,475 miles – which was nearly 10,475 miles further than I had ever been before in my life.…

The curse of too much

And what it has to do with goldfish and your customers! There’s a 99% chance that you are telling your customers too much, too soon. You’re giving them too much information in a desperate effort to convince them to buy…

Why I’m a daydream believer and proud of it

The importance of being a dreamer. When I was young my mother used to say ‘Arthur, you’re just a dreamer’ and it was NOT meant as a compliment. When I was at school I often got into trouble for staring…

The truth is anyone can start a business.

It’s not a business you should create…

Let’s be honest. Anyone can start a business! There’s plenty of information out there and it’s just a Google search away. There are thousands of people who can tell you what steps to take and in what order to take…

Just when I thought is was a waste of time...

Just when I thought it was a waste of time…

If you’ve read my article ‘Confessions of a (Poo)preneur’ you will already know that last summer I had an idea for another new business and it came to me while I was picking up horse poo. I had been thinking…

Don’t be afraid of the silence!

The band. In my spare time I sing and play in a blues band and, playing in pubs and clubs, the one thing you learn quickly is that at the beginning of your set no one is listening. The audience…

Beware ‘Guru’ addiction

Yes, good advice is priceless! A good mentor can be life changing (no question about it) but, like everything, ’too much can be a bad thing’. Too much listening, reading too many articles, doing too many courses, watching too many…

Without a goal it’s difficult to score!

Yes I know it sounds too obvious for words. It is even a little embarrassing to say it but, we get so caught up in life’s daily challenges that we forget the simple truths. Why? Because we’re too busy making…

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