We only notice what we care about!


Because what we care about is important to us.

It can stop us in the street, turn our head, make us sit up and listen.

It gets our attention every time we hear about it, see it, feel it, read about it and experience it.

It’s ‘front and center’.

And we are hungry to hear more!

The rest is noise and it’s noise we try hard (very hard) to ignore.

If you’re trying to start a business, launch a product, sell a book, build a brand, inspire an audience or grow a following then understanding this simple fact is key to your future success.

Preach to the choir first!

It’s simple.

Making believers out of people who already believe and convincing people who are already convinced is the best way to start.

In the beginning that’s where you should be focusing your attention.

Yes, I know it makes sense but you’d be surprised at just how many of us ignore this simple advice – even when we know it’s true.

Instead, we try to compete with the noise.

We try to convert strangers when we should be inspiring believers.

We do what everyone else does and waste our enthusiasm, energy, and money on the wrong audience.

It’s a hard truth.

To those people, we are the noise (pure and simple) and they are not interested in what we have to say and probably never will be.

That’s ok.

The tragic thing is that what we are selling and saying never reaches those people who are desperate to hear it.

What can you do?

Why not go the ‘whole nine yards’, ‘the whole enchilada’ by signing up to my next Brand YOU online Masterclass.

I cover every damn thing you could ever need and you get personal mentoring access to me.

Blowing my own trumpet for once

There are some amazing marketing, business, social media, a life-enriching guru’s and experts out there, and I have my own favourites.

However when it comes to building a brand, whether it’s turning your new idea or you into a successful brand or moving your existing business into a future global brand there is very little I don’t know after 35 years in the business.

Enough about me already – As always decision is yours. Make it a good one.

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