Small is beautiful
Small can be perfect, it can be beautiful, it can certainly be successful and it can be enough! Big is not always best. You don’t have to chase global domination and you don’t have to try and make everyone your…
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Your mission statement is a waste of time
There. I’ve said it and I am not taking it back… I used to be brand director for the world’s biggest branding agency and I helped clients all over the world define and craft their missions statements but, more often…
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You are more talented than you think!
I’ve talked to many people over the years who have had no idea what they were good at. They believed they had no discernible talents at all when, in fact, we all have infinite gifts; we just haven’t discovered them…
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Brands that ignore people – people ignore
Your brand is not a product, it’s not a service and it’s not a logo. Your brand is the total experience a person has with a business, organisation, product, service and even a person or country – it’s about storytelling,…
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Don’t kick yourself when you’re down!
Starting your own business is hard work and that’s a fact. Some days you will feel you can conquer the world before breakfast, whilst on other days it can feel as if the whole world has forgotten your existence and…
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TRENDS – Don’t blindly follow the leader
Trends end, fashions fade and technology moves forever onwards. Basing your business, your logo, your brand or your new idea on a trend makes you a hostage to forces beyond your control. Think about it… trends and tastes constantly change…
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Idea… what idea?
How to create your new business idea in 5 simple steps If you’re at this stage right now, then lucky you. Coming up with the idea is the fun bit. It’s the stress-free part of starting your own business so…
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Anyone can dance ‘The Mediocre’
Every day, ordinary working people give up on their dreams and settle for an average life. Who can blame them? Average is safe. Average takes no risks, it makes no waves and climbs no mountains, it goes along with the…
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How many Mondays will it take?
We often pursue the wrong things in life, for the wrong reasons. We follow careers we don’t want to because our parents think we should. We stay in careers we don’t feel passionate about because the pay is good, or…
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How to do more with less
When I started my first publishing company I had never written or published a book in my life, every step on the journey was a step into the unknown. I had done some research and identified my niche market and…
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