Arthur | LUKE - THE BRAND COACH

Why I have rewritten this article 6 times today already!

Every Tuesday, around 6.30am, I sit down in my studio with a cup of coffee to write a weekly blog post. Sometimes a topic will pop into my head and off I go. Sometimes I can have 1000 words written…

Re-invent yourself

I have this idea that everyone should re-invent themselves at least once every ten years. When I was younger I would do it every three years. You can pack a lot of interesting things into your life at that rate.…

It’s simple!

(most of the time anyway). But we make it all so complicated (and we know it… but we still do it). I know I am stating the obvious but, as we never listen to our own advice, I thought I…

Should I stay or should I go?

Whether you stay in that 9 to 5 job (you love or hate) or, you leave the daily commuter run behind to break-out on your own, the same universal rules apply. Life Whatever path you choose and whoever you are…

Confessions of a (poo)preneur – a brief tail

Over the years I have started countless businesses, most of them small and some of them successful. In the process I have learned many lessons about starting a business in both the right and wrong way. Now, if you’ve read…

It’s simple. Get out of your own way!

We are the masters of sabotage! We know it but just don’t admit it. For many of us it’s a case of ‘Who needs enemies when we have friends like us?’. The truth is that most of the time what…

You’ve finished your new website – Now what?

At last you’ve launched your new website and it feels good. It’s been a long journey full of frustrations, setbacks, expense, late nights and long weekends but it’s done now and looks beautiful. Your new business is open to the…

Without it there would be no entrepreneurs

What killed the cat will set you free! But beware! Sometimes we’re so busy listening to experts, online gurus, celebrities, coaches, teachers, authors and well meaning friends that we no longer listen to ourselves. This can become addictive and counter-productive,…

Failure is NOT a prerequisite for success

I know everyone preaches the opposite but I am tired of hearing it. Everywhere we look we’re quoted quotes and interviews from successful entrepreneurs (or people who write about successful entrepreneurs) telling us to ‘fail early and fail often’ and…

Don’t waste money on that new idea!

When we start a new business for the first time ‘we don’t know what we don’t know’. Therein lies the rub. Until your new idea can be tested in front of real paying customers you are in the realm of…

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