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Refocus - A Brand Masterclass

Masterclass dashboard

MODULE #1

The Brand

What is a brand? And why should you even care. Ignore this question and you have nothing more than a commodity.

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MODULE #2

What’s in a name?

A hell of a lot as it happens. Get it wrong and you may regret it for many years to come.

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MODULE #3

What’s the story?

The ‘story’ is one of the most important elements of any successful brand. What you say and how you say it.

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MODULE #4

Why you must create a following.

Without an audience you have no one to sell to. Without an audience you have no business.

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MODULE #5

How do you stand out from the rest?

How to avoid being just another invisible mediocre brand?

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MODULE #6

Positioning is everything

Try to appeal to everyone and you risk connecting with no one.

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MODULE #7

What about your brand?

Your brand is not what you say it is; it is what your customers say it is. What can you do about it?

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BONUS: 1

Sample Brand Guide

I have put together a template you can download an adapt for your own brand.

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BONUS: 2

Resources library

Here is my list of resources and links of free online tools that will make life a hell of a lot easier for you.

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SKYPE CALL REQUEST

Book your private one-on-one ‘troubleshooting’ advice call.

BOOK YOUR CALL

My name is Arthur Luke – previously creative director of the world’s biggest branding agency. I’m a branding expert, coach, blogger and lifelong entrepreneur.

For over 35 years I have been helping some or the worlds biggest brands and smallest startups, as well as my own, to find success.

Let me share that knowledge and experience with you.

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