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Refocus - A Brand Masterclass

MODULE 2: What’s in a name?

Welcome to module 2 – We all want to answer the easiest questions first and to avoid the ‘tough’ ones; it is only human nature.  Deciding on a name for your business is, I have to tell you, one of the tough ones.

After completing this module’s coaching video and workbook click the link at the bottom of the page to move onto the next module.

MODULE #2 WORKBOOK

What's in a name?

Each module’s pdf Workbook covers valuable thoughts and insights.

The following video shows what can happen when a brand name is overtaken by world events?

* Action list

Here are 7 crucial questions you should ask yourself before naming your business.

* Resources library

Here is my list of resources and links of free online tools that will make life a hell of a lot easier for you.

* Skype call

Book your private one-on-one masterclass coaching call.

What’s coming next

ALL MODULESNEXT MODULE

My name is Arthur Luke – previously creative director of the world’s biggest branding agency. I’m a branding expert, coach, blogger and lifelong entrepreneur.

For over 35 years I have been helping some or the worlds biggest brands and smallest startups, as well as my own, to find success.

Let me share that knowledge and experience with you.

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