Your real customer is often not who you think they are, or where you think they are.
If you don’t believe me just think back to some of those old rock bands.
Where are they now? Did they die of sex, drugs and rock and roll?
Hell no!
They’re big in somewhere small – and they‘re feeling good.
The truth is…
If you don’t know who your ’real’ audience is, and how to connect with them, you can waste months, years – and a shed load of money – chasing the wrong customers in the wrong way with the wrong message.
How many customers are you losing because they simply don’t know you exist?
And
How much time are you wasting chasing the wrong customers in the wrong way with the wrong message?
So what can you do about it?
Start building your brand right now. I mean RIGHT NOW!
(Yes I know that’s what I always say, but it needs to be said again)
That means:
- Defining who your core audience is, where they are and importantly who they are not.
- Knowing how to use the power of your brand to get the crowd screaming for more.
The bottom line is…
Before you go splashing the cash (and eating into your oh so valuable time) on social media courses, website courses, email funnels, promotional videos and endless monthly subscriptions to everything under the sun stop and read after me…
‘If I don’t know who my ‘real’ audience is, all of the above will be money down the pan, the shoot, the toilet.
Get that right first and the rest will be a hell of a lot easier, cheaper, less stressful and much more profitable.
Hey! don’t knock it – it’s good to be big in Azerbaijan 🙂
