The Blog | LUKE - THE BRAND COACH

In the beginning – it’s just the beginning!

You don’t need a PR agency. You don’t need an expensive office (or any office/ studio/warehouse). You don’t need a bank loan. You don’t need an all singing all dancing website. You don’t need an expensive logo. You don’t need…

Don’t become invisibly visible – it makes no brand sense!

Let’s be honest: There is no point building a beautiful product, creating a fantastic service, having a stunning website, or the most knowledgeable online course on the planet, if no one knows about it and no one is buying it.…

The power of ‘YOU’ as the brand –can be irresistible

Like it or not we live in a branded world. It’s an inescapable truth and the consequences for us all as individuals are profound and far-reaching. As consumers we have been branded all our lives from the clothes and perfume…

I'm big in Azerbaijan and I'm feeling good

Why being big in Azerbaijan is a good thing!

Your real customer is often not who you think they are, or where you think they are. If you don’t believe me just think back to some of those old rock bands. Where are they now? Did they die of…

You can/can’t be good at it all!

Now it’s true that in the beginning (unless you have deep pockets) you have to do everything yourself. You have to: Come up with the idea Do the research (what research?) Work out who your customer is? Decide on a…

When ‘talking behind your back’ is a good thing!

You can have the most amazing product or service in the world but if no one knows about it – then no one knows about it. Fact! If no one knows about it no one is going to talk about…

Being wrong until you are right

Being wrong until we are right can be painful. Who knows how long it will take? Who knows how much it will cost? Who knows what sacrifices you might have to make along the way? Who knows just how many…

How to find your Yoda – Because you don’t know what you don’t know

We’ve all said at one time or other “If I had only known…” and looking back on my own entrepreneurial journey it is something I have, over the years repeated all too often. Many of us have spent our entire…

Are you too old and too late?

They say you are as old as you feel! If you’re looking for inspiration to make the leap and jump into entrepreneurship or ‘olderpreneurship’ if you’re like me, then remember, Harland Sanders, better known as Colonel Sanders, didn’t begin his…

I was kidnapped by Mexican gunrunners… when I was 10

What the…! I thought that might get your attention. Before I go any further, yes it’s true! Well sort of. I will explain in a minute. As you all know ‘the story is in the telling’ and when it comes…

TheBlog

In the beginning – it’s just the beginning!

Don’t become invisibly visible – it makes no brand sense!

Why being big in Azerbaijan is a good thing!

You can/can’t be good at it all!

Being wrong until you are right

How to find your Yoda – Because you don’t know what you don’t know

Are you too old and too late?

I was kidnapped by Mexican gunrunners… when I was 10

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