It doesn’t come overnight and you can’t buy it.
It takes time to acquire and if you lose it and it’s very hard to get back.
You have to nurture it, grow it, build on it, stand by it.
It’s the foundation of any lasting relationship and it’s your brands’ most valuable asset.
Sadly, too many brands (new and established) don’t give it the importance it deserves.
Why?
Because its the part that needs constant attention.
- Every time you answer the phone
- Everything you say
- Every image you use and word you write
- Every email you send and social media post you do
- Every time a customer uses your product or service
- Every error message that appears on your website or software
- Every time a product arrives late
- The list is endless
It’s even in the things you don’t say!
What is it?
It’s trust! and your reputation depends on it.
Building trust is probably the most important part of the ‘sale process’ and it begins with your very first customer. It’s the cornerstone of every successful brand and with trust comes credibility and loyalty.
Building trust is about adding value. This is especially true if ‘you’ are your own brand.
You may be able to fool your audience for a while but it’s not going to last.
Don’t play with, don’t abuse it and don’t underestimate its power.
Your audience needs to trust you, before they will buy anything from you or believe anything you tell them.
*Find out everything you need to turn ‘you and your business’ into a brand that cannot be ignored!
