Welcome to my Brand-aid series

In this lesson, I want to cover two topics (because they are so closely related). The first is ‘what is a brand and why you should care’. The second covers how to identify who your real customer is.

This lesson consists of a tutorial video, supporting study guide and step-by-step action list.

How to identify your ‘real’ customer!

The fact is your real customer is usually not who you think they are, so let’s put that right – right now.


Who is your real customer

Each study guide is a recap of the video above in more detail.


Who is your real customer?

Here is a list of questions to ask yourself about your customer

* Resources library

Here is my list of resources and links to free online tools that will make life a hell of a lot easier for you.