Welcome to my Brand-aid series
In this lesson, I want to cover what’s in a name and the answer is a hell of a lot. This lesson consists of a tutorial video, supporting study guide and step-by-step action list.
How to create the perfect brand name!
We all want to answer the easiest questions first and to avoid the ‘tough’ ones; it is only human nature. Deciding on a name for your business is, I have to tell you, one of the tough ones.
STUDY GUIDE
What's in a name?
Each study guide is a recap of the video above in more detail.
ACTION LIST
What's in a name?
Here are 7 crucial questions you should ask yourself before naming your business.
The following video shows what can happen when a brand name becomes a hostage to disastrous world events?