Welcome – In this section I want to cover what’s in a name and the answer is a hell of a lot.
After watching the video and completing the attached study guide and action list click the link at the bottom of the page to move onto the next step.
STEP #3 STUDY GUIDE
What's in a name
Each study guide is a recap of the video above in more detail.
This video shows what can happen when a brand name is overtaken by world events?