Each step consists of a tutorial video, supporting study guide and step-by-step action list, as well as my personal resource library and brand guidelines template.
After watching each video and completing the attached study guide and action list click the link at the bottom of the page to move onto the next step.
Welcome to the first step on your new journey. In this section, I want to briefly talk about the why, the when and the how of starting a new business and building a new brand.
In this section I want to cover two important topics: The first is ‘what is a brand and why you should care’. The second covers how to identify who your real customer is.
We all want to answer the easiest questions first and to avoid the ‘tough’ ones; it is only human nature. Deciding on a name for your business is, I have to tell you, one of the tough ones. Get it wrong and you may regret it for many years to come.
Everyone loves a good story! In this section, I show you how to begin creating your brand story and why it is critical to the success of your brand.
Learn how important it is to create a loyal following, when to create it and why.
Learn how to stand out from the crowd. And It has nothing to do with colour, design, or size.
Learn how to position or reposition your brand in the marketplace
Learn how apply what we have covered to your brand.
